BIO Osmo Bhd, a Malaysian public limited company, officially announced the commencement of production for world-renowned energy drink Arctic Ice in Malaysia recently.
An official commencement ceremony was held to signify the start of this venture. This formalisation event was commemorated by Bio Osmo executive chairman Datuk Idris Hashim and William Becker, CEO of Arctico Beverage Company International Inc (ABCI), the owner of the Arctic Ice brand.
In a symbolic gesture to initiate production, Becker handed over two large-sized versions of the drink to Idris while Bio Osmo group managing director Datuk Seri Krishna Kumar looked on.
Bio Osmo’s appointment as the manufacturer and distributor of Arctic Ice drinks for Malaysia and the Asian region is another milestone for the Malaysian company and symbolises the world’s, and in particular, American confidence in Malaysian capabilities.
This partnership will also greatly benefit Bio Osmo, transforming it into a regional high venture beverage player.
Production will be carried out through Bio Osmo’s wholly-owned subsidiary Amshore Holdings Sdn Bhd which is currently involved in processing, manufacturing, and selling reverse osmosis drinking water.
Bio Osmo plans to leverage on the success of its current reverse osmosis (RO) water brand in Asia and expand the Arctic Ice brand into the Asian market.
The company believes that its current distribution system will provide unrivaled network in Asia and is confident that its bottlers will distribute the Arctic Ice brand as part of the Bio Osmo portfolio.
Bio Osmo has set January 2011 as its target for distribution in Malaysia, followed by China and other markets in Asia in the near future.
Arctic Ice is a dynamic energy drink brand that blends together some of the world’s most exciting flavours in modern premium energy drinks and is ideal for the health-conscious consumer.
It is formulated to provide an intense sustainable energy boost for those who lead active and vigorous lifestyles.
Arctic Ice’s phenomenal growth in the US and around the world is credited to its active marketing and promotions campaign as the lifestyle choice drink of the times.
Arctic Ice comes in six refreshing flavours; however for initial production, only two flavours will be manufactured and distributed in this region.
Arctic Ice is also Manchester United FC’s official energy drink partner.
This global partnership will enable the brand to realise its visions and innovative concepts through a global football community.
The partnership brings together a natural balance between the most innovative energy drink and English footballs’ most prestigious club.