AUSTIN Chase has forged ties with the Malaysian Independent music scene to distribute albums, EPs and singles for independent musicians. This unique music distribution channel is being hailed as one of the first of its kind in the world for committing to a concentrated effort to market indie music.
The move is seen by many as a breath of fresh air for the Malaysian music scene, especially for the rising young talents in the country, and has come in the wake of the stunning success of independent musicians at major local music awards such as AIM, Shout Awards and VIMA (Voice Independent Music Awards).