Brian Yim caters to Chinese fans


  • Community
  • Saturday, 17 Apr 2010

jade@thestar.com.my

TALENTED singer-songwriter Brian John Yim has released his third album, a Chinese- language effort entitled Feng Ling (Windchimes).

The album features 10 songs written by Yim in Mandarin and Cantonese, and is targeted at the Asian market.

“It has always been my dream to do an album in Chinese, after my first two with English and Malay songs.

“I decided to take up the challenge to produce a Chinese album, despite it being a competitive market, because music can touch people’s lives and I believe that people will be able to enjoy my music,” said Yim at the launch of his album recently.

“The album is also a tribute to my Chinese fans, and there have been requests among my fans for a Chinese album.”

Having established his music among the English-speaking community in Malaysia, Yim hopes to reach out to a different market with his new work.

“I’m targeting to cover the markets in Malaysia, Taiwan, Hong Kong and Singapore. My dream is to also reach China, which is one of the hardest markets to penetrate,” said the 33-year-old.

Yim’s first album is entitled Christmas with Brian, while his second album is called The Time Has Come.

“It took me four months to produce Feng Ling, which was completed just in time for the 2010 Yu Xie Jiang Awards, a biennial awards that is similar to the Grammys.

“It will be a great learning experience if I get to take part in the awards,” he said.

On his inspiration, Yim said most of the songs were based on love.

“I see the world getting more chaotic — politically and economically. I want to use music to touch people’s life, hence the reason for a love-oriented album.

Yim’s favourite tracks on his latest album are Feng Ling and Yi Chie Jiu, Zhe Yang Ba (Just Let It Be), because he wrote the songs based on personal experiences and how a person reacts when they are hurt.

“I hope that listeners will be able to relate to the songs and be comforted. We all have to go through ups and downs as human beings,” he said.

“The two songs also left a deep impression on me, because it was a very challenging time shooting their music videos during the rainy season.”

Yim revealed that it cost almost RM130,000 to produce the album, the two music videos and commission the Windchimes that come with the purchase of the album (via online registration).

“I also hope to contribute to society. Right now, I’m involved in Kidzcare, a new charitable organisation set up to help raise funds for autistic children in Malaysia,” he said.

“I wrote and produced a song called Show Me the Way, which is scheduled to be launched by our Prime Minister’s wife Datin Seri Rosmah Mansor at the PWTC on April 24.”

Feng Ling retails at RM35, and is available at Speedy Video, Rock Corner, Victoria Music, and Christian music stores like Glad Sounds.

For more information, visit www.facebook.com/brianjohnyim

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