MOST of the participants at the Star Outstanding Business Awards (SOBA) 2010 forum found the talks delivered by the speakers to be helpful, particularly on branding and adopting new telecommunication solutions to grow a business.
Farben Technique (M) Sdn Bhd director Kew Chii Shiang said at the sidelines of the SOBA 2010 forum on Wednesday that the talk on ‘Managing Your Brand’ by Brand Association of Malaysia member Dixon Chew compelled one to rethink about branding strategies.
“We used to think of branding as spending on advertisement, but after the talk we can appreciate why branding strategies involve improving customer relationships, and not just selling a product,” he said.
Channel Blue Sdn Bhd managing director Mary Chong said the talk on branding made her realise that managing a brand name involved delivering a promise to customers, and how strengthening customer relationship could help realise the objective.
TK EHS Consultancy Services Sdn Bhd principal consultant Mah Ting Keong said besides the talk on branding, the one on using telecommunication solutions for business expansion was very helpful, adding that he could now understand how such solutions could help level the playing field for SMEs.
WeMac Engineering Sdn Bhd director E.S. Tan said the talk on communication technologies provided insights on how the various telecommunication solutions available today could be used for growing business.
He said the talk had useful details and examples unlike the others which he had attended.
During the presentation, Chew emphasised on viewing branding strategies as involving the enhancement of customer relationship to grow business opportunities, while Maxis Berhad general manager (commercial & SME business) Kenneth Lee spoke on the utilisation of communication technologies to build and expand the SME’s business.
The other speakers include SME Corp state director Tajul Ariffin Jamaluddin, Standard Chartered-Saadiq Berhad senior manager Ahmad Faizal Abdul Rahim, and Bursa Malaysia market and issuers strategy head Arulnathan Michael Dass.
Tajul spoke on ‘Transforming Business Through Innovation’, Ahmad on ‘SCSB Business Solutions’, and Arulnathan on ‘Kick It Up a Notch: Raise Your Profile By Listing Your Company’.
About 120 businessmen turned up at the half-day forum. The next two forums will take place in Johor Baru and Kuala Lumpur on March 31 and April 14 respectively.
The forum is held in conjunction with SOBA 2010, organised by Star Publications (M) Bhd, with Maxis as presenter, Standard Chartered-Saadiq as Gold Sponsor, and supported by Bursa Malaysia.
Meanwhile, Fox Communica- tions regional manager K.Y. Pung and Hin Lim Furniture Manufacturer assistant administration manager Low Yee Nee both won a one- night stay including breakfast at Cititel Hotel Penang.
Both Pung and Low were fastest in responding to questions from Maxis and Standard Chartered-Saadiq.
They had to give the name of the mobile solutions product demonstrated at the forum and give the meaning to the word ‘Saadiq’.
Star Publications executive director Tan Sri Kamal Hashim presented the prizes to the winners.