ADVERTISEMENT

Retailers go all out to make campaign a success


Carrefour

Carrefour Malaysia Marketing and Communications director Low Ngai Yuen said Carrefour was committed to zero distribution of plastic bags by 2012, and as an international company, reduce its carbon footprint impact.

“Whatever money that is saved from reduction of plastic bags goes back to the customers in the form of discounts or savings for their purchases,” she said.

If a shopper does not bring shopping bags, Low said they could get Carrefour staff to help them to load purchases into their car, request for boxes or pay 10 sen per plastic bag - which would be channelled to the Malaysian Nature Society (MNS).

From Jan 9 onwards, Low said Carrefour Malaysia started rewarding shoppers who brought their own shopping bags with a new reusable bag.

Carrefour Malaysia has gone a step further by introducing various green measures at selected hypermarkets.

“For example, no plastic bags are given at all at Carrefour Market in Bangsar South, KL. A big majority are receptive to the idea, though a small group are not,” said Low.

“Our Tropicana City Mall outlet has a no plastic bag day on Mondays, while at Bandar Tun Hussein Onn, eight out of 15 are eco-friendly checkout lanes that give priority to customers who bring their own shopping bags.”

Tesco

To raise awareness among customers on the need to protect the environment, Tesco Stores (Malaysia) Sdn Bhd launched the Tesco Green Clubcard programme in June 2008.

“The programme rewards our customers with Tesco Green Clubcard points each time they use their own bags or the Tesco reusable bags available at all Tesco stores,” said Tesco Stores (Malaysia) Sdn Bhd corporate affairs director Marlene Kaur.

“The points are converted into Clubcard Cash Vouchers every quarter that can be used to offset the cost of purchases made at any Tesco and Tesco Extra stores.”

Marlene said one of Tesco’s reusable bags called The Big Green Bag would now cost 50% less at RM1.99.

“Since launching the Tesco Green Clubcard reward system, we have reduced the production of plastic bags by 20 million and plans are under way to get more customers to opt for reusable bags,” she said.

“So far, Tesco Malaysia has reduced its cumulative carbon footprint by 28.2% for new stores and the ambient distribution centre, and 3% for existing stores and the fresh food distribution centre.”

Giant

The “No Plastic Bag Day” began at all Giant hypermarkets, superstores and supermarkets in Selangor on Jan 9.

“Although the campaign just started at our Giant stores in Selangor, our Cold Storage outlets already have a “No Plastic Bag” practice every Thursday,” said GCH Retail (Malaysia) Sdn Bhd marketing director Ho Mun Hao, whose company operates the Giant and Cold Storage stores in Malaysia.

“Those with a minimum purchase of RM50 in a single receipt were given a free recyclable bag on Jan 9,” he said.

“Alternatively, customers can buy our recyclable bags at a discounted price of RM1.99.”

On whether the “No Plastic Bag Day” policy would be implemented in the company’s hypermarkets in other states, he said it would depend on the feedback they received from the campaign in Selangor.

Jusco

Aeon Co (M) Bhd plans to introduce the “No Plastic Bag Day” on Saturdays at all its 22 stores nationwide after Chinese New Year, said Aeon Co (M) Bhd CSR & Corporate Branding general manager Noryahwati Mohd Noh.

“We had a similar “No Plastic Bag Day” campaign at all Jusco stores that started in January last year in conjunction with Jusco’s 25th anniversary,” she said.

“During our campaign, Jusco customers were encouraged not to use plastic bags on the 25th of each month.”

Noryahwati said Jusco had a reward system for their campaign.

“Shoppers who did not use plastic bags were given additional JCard points, but this was later changed whereby they were given a complimentary reusable bag,” she said.

“Our stores in Penang and Selangor have been running a “No Plastic Bag Day” thrice weekly and once weekly respectively, and there have been no complaints so far.

“Those who are caught by surprise will be offered complimentary boxes or they can opt to buy our reusable bags at a 50% discount, or even buy plastic bags at 20 sen each.”

Noryahwati said the funds collected would be channelled to Jusco’s Green Fund, a new Corporate Social Responsibility (CSR) project for tree-planting activities.

Ikea

Ikea has been encouraging the use of reusable bags when customers shop at the Ikea store since June 5 last year to commemorate World Environment Day.

With the goal of reducing waste from plastic bag use and to contribute in reducing overall garbage, Ikea will no longer be offering customers free plastic bags.

Customers may bring their own reusable bags when they do their shopping, or buy Ikea’s iconic reusable “Big Blue Bag” for RM1.90. “There is no financial gain for Ikea. Money collected by charging for plastic bags will be donated to the MNS,” said Ikea Malaysia Sustainability manager Chong Hock Ben.

“With the proceeds, Ikea, in collaboration with MNS, will plant and maintain mangrove trees at the mangrove forest in Kuala Selangor Nature Park to offset carbon dioxide emissions.

Ikea Malaysia Marketing Commu­nications manager Yap Poh Choo said: “We realise that our Ikea ‘Love The Earth’ programme is a small step.

“But we believe that our customers want to help and support the sustainability of our planet for today and the future of our children.

Community , News

   

ADVERTISEMENT