ADVERTISEMENT

The Big Bad Book Sale is making a comeback next week


BOOK lovers have rarely had it so good. The Marshall Cavendish warehouse sale ended just last weekend, while memories are still strong – and wallets still reeling – from the Pearson-Penguin warehouse sale last month.

With bookshop chains MPH and Times also having held clearance sales before that, might it be a case of overload for local book lovers?

Big Bad Wolf Books’ Andrew Yap doesn’t think so.

“Books never expire. A good book will always last and, since our prices are so low, I think it’s more than okay to stock up.”

The first Big Bad Book Sale was held in May and offered more than 120,000 books and magazines, with prices starting from RM5 to a high of RM20 for coffee table books.

“Although it was a lot of hard work, we had a lot of fun doing it. Even now, six months later, we’re still getting feedback from customers, thanking us and trying to persuade us to hold another sale,” Yap said.

So, with the dust from that sale barely settling in some households – a five-foot high pile of still unread books stares at me reproachfully as I write – Big Bad Wolf Books is already preparing for its second sale, which starts on Thursday.

“This time round, we’ll have more than 200,000 books and magazines, with a wide range of both fiction and non-fiction titles,” Yap said.

“We also have a lot of academic titles and dictionaries,” he added. “And you’ll find that our prices are just as good as the last time – some children titles start at RM3, while fiction paperbacks are RM8 each.

“Everything is 70% to 90% off the recommended retail price.”

The sale will be held this time at Amcorp Mall in Petaling Jaya, Selangor.

“I think this is a better venue than where we held the first sale (Dataran Hamodal in Petaling Jaya),” Yap said.

“There’s better parking facilities and more places for customers to get food and drink but, more importantly, it’s more accessible,” he added, pointing to the neighbouring Taman Jaya LRT station.

This, he said, allowed them to reach out to more students and the lower-income families who stand to benefit more from the sale.

“I think warehouse sales that offer real value for money can make an impact on the non-reading public by offering them choices and prices that won’t hurt their pockets too much.”

Yap believes that the real challenge for the bookselling industry in Malaysia is reaching out to the wider society that rarely picks up a book.

“Among the feedback from the first sale was someone writing in to say that her teenage brother, who had no interest in books before, started reading after visiting the sale with her.

“This is the kind of impact we’re hoping to make.”

> The Big Bad Book Sale will be held from Nov 26 to Dec 2 at Level 3, Amcorp Mall in Petaling Jaya, Selangor, from 10am to 9pm daily. More details, log on to bigbadwolfbooks.com

Community , News

   

ADVERTISEMENT