THE Penang Domestic Trade and Consumer Affairs Ministry has called on consumers to boycott traders selling overpriced vegetarian food during the Nine Emperor Gods festival.
Its enforcement chief M. Guna Selan said this would be an effective measure to prevent traders selling their food at unreasonable prices.
“Compare the price with those of other stalls and don’t buy if the food is overpriced. When nobody buys their food, they will have to reduce the prices,” he said.
He was speaking to reporters during a price check at the vegetarian stalls on Madras Lane yesterday.
Some traders, who were selling the food at “cutthroat” prices, were spotted changing their price tags immediately after being let off with a stern warning by ministry officers.
Guna Selan said he had received three complaints so far on traders taking the opportunity to cash in during the festival by hiking up their vegetarian food prices.
“We have warned these traders and we will be conducting spot checks on them from time to time,” he said.
“They should practise good business ethics as their customers are observing a vegetarian diet due to their religious beliefs.”
He added that traders must display their food prices so that customers could compare prices easily.
“There are still a number who failed to put up price tags and we have warned them.
“Those flouting the ruling can be fined up to RM15,000, jailed up to two years, or both, if found guilty under the Price Control Act 1946,” he said.