SOME 112 riders are set to cycle 530km from Yan in Kedah to Krabi in Thailand next month, and it is all for a good cause.
The Malakoff Corporation Berhad (Malakoff) Annual Charity Ride 2009, which will be held from May 8 to 10, targets to raise RM80,000 from Malakoff’s business associates.
During the three-day event, the funds raised will be distributed to six charity homes and orphanages in Kedah and Perlis.
“The Annual Charity Ride is part of Malakoff’s long-term and continuous commitment to being a responsible and active participant of the community.
“It forms an integral part of our flagship CSR initiative, the Malakoff Community Partnerships,” Malakoff managing director and chief executive officer Ahmad Jauhari Yahya said at the launch on Friday.
“Sporting activities effectively dismantle the barriers between people, thereby overcoming differences in race, religion, gender and socio-economic status.
“The charity ride aspires to bring people together and promotes a healthy competitive spirit among its participants.
“More importantly, participants will enjoy a sense of achievement knowing that they are contributing to a worthy cause of reaching out to the less fortunate,” he added.
The charity ride was initiated in 2006 and has since served as a yearly rendezvous for those who take interest in covering challenging terrains throughout much of Peninsular Malaysia.
Over the last three years, the ride has raised and distributed more than RM150,000 to 24 schools, community centres and orphanages.
This year’s ride is expected to attract professional cyclists from around the region as well as amateur participants who wish to take up the challenge for the first time.
More than 30 companies have contributed to the charity ride this year and among the key sponsors are Alstom Services, Rajah & Tan, Allianz Insurance, Algo Tech, Integrated Engineering Services, Malaysian Coal Integrated Engineering and Sterling Insurance Brokers.
“We are touched by the generosity of our business associates.
“The charity ride owes its success to them. We would like to thank each one of them for their willingness to extend themselves and look forward to their continued support,” Ahmad Jauhari said.