WITH the alarming rate at which breast cancer is afflicting younger women in Malaysia, organisers of the Passionately Pink event decided to incorporate a three-on-three basketball tournament to promote awareness of the disease among youths.
According to Asia Assistance TPA Services chief executive officer Tammy Lee, breast cancer affects one in every 19 women.
“In Britain and the United States, breast cancer occurs in women above 50. It’s a different scenario here as women in their late twenties and thirties are afflicted.
“To add to the problem, most women who seek treatment are at stage three, which is difficult to reverse. If the cancer is at first stage, treatment is more effective,’’ she pointed out.
Lee said the group hoped to raise RM100,000 at the Passionately Pink event at Jaya One in Petaling Jaya from Oct 11 to Nov 9.
All the proceeds will be given to Assunta Foundation.
Besides the basketball tournament, there will be free breast examinations for women.
An array of other events have been lined up including activities for children, coffee table talks, a contest, tai chi classes, Capoeira classes, Argentina tango classes and celebrity duck bidding, performances by singers, pole dancing and the sale of cakes.
Bringing the event to a close will be the Hot Pink Carnival on Nov 9.
The three-on-three basketball tournament will be held at Jaya One on Nov 1.
More than 100 teams will fight it out in three age-group categories €“ Women’s Open, Girls’ Under-18 and Girls’ Under-15.
Among the sponsors are ladies shoe label Zeita, Jaya One and Asia Assistance.
The champion team in each category will receive Zeita vouchers worth RM300 while the second and third placed teams will get vouchers worth RM200 and RM100 respectively.
The entry fee for each team is RM60 and each player will be given a t-shirt.
Those interested can call Wong Wing Wai at 012-358 5911.
Entry forms are available at all N Concept Stores.