BRIGHTENING and whitening are terms often used in products designed to resolve women’s skin problems.
Estee Lauder’s education manager Audrey Ang said the terms were not as simple as they seemed.
“It does not mean to bleach the skin or to make them fairer.
“Brightening or whitening products are meant to even out skin tone, prevent age spots and produce radiant-looking skin,” she added.
Estee Lauder scientists have discovered that there were three different brown spots women had to cope with.
This led to the development of its most effective brightening system that used three technologies to target stubborn age spots, surface spots and future spots — the “CyberWhite EX Extra Brightening System” — launched in March.
“To combat age spots, the melanin dissolving technology penetrates the deep layers of the skin surface to help shatter pockets of melanin into tiny spots instead of being clustered in one area,” said Ang.
For surface spots (darkened skin cells), the natural sugar derivative Glucosamine is used to naturally remove them, while the skin-darkening effects of histamine release is counteracted to help prevent future spots with a melanin interception technology using concentrated turmeric extract.
The set comprises the CyberWhite EX Extra Brightening Gentle Cleanser, Moisture Lotion, Moisture Creme and Brightening Essence which, when used together, could result in 78% improvement in skin clarity within four weeks.
Participants of The Star Learning Skills 2008 — Image Power Grooming Workshop on Aug 10 will be the lucky ones to receive the products in their goodie bags.
Ang will also provide tips on “face confidence.”
The workshop will also provide participants with pointers on proper self-image, dining etiquette, social etiquette and protocol and matching colours.
Participation fee is RM500 per person, inclusive of a gift bag with products worth RM200 from Estee Lauder, Wella, Summer’s Eve and Robinsons discount vouchers.
There will be a lucky draw with prizes comprising three Radley handbags from Robinsons, which will also stage a fashion show. Participants will also enjoy a four-course Western sit-down lunch, tea breaks and workshop/reference materials.
The workshop is organised with the co-operation of Carcosa Seri Negara, Estee Lauder, Robinsons, Wella and Summer’s Eve, in association with MCA’s Lifelong Learning Campaign.
For enquiries, call 03-7967 1388 ext 1168/1250.