CERTINA watches are making their way into the Malaysian market after a 12-year break with a new image and impact.
In 2005, Certina made a move into the world of Formula 1 racing as official partner of the Sauber Petronas team.
It strengthened its Formula 1 ties with the signing of Robert Kubica as the new ambassador as well as the launching of new product lines.
Swatch group Malaysia general manager Bernard Yong said they were glad to bring Certina back to Malaysia.
“Malaysia's watch market has been growing steadily,” said Yong.
“The value of watches imported to Malaysia has changed over the years.
“This type of trend can be found in developing countries,” he added.
Certina head of international sales Adrin Halter said the watch market environment had changed.
“The watch has a new identity and look unlike conventional Swiss watches,” said Halter.
“What has not changed is our will to follow our principle in providing quality, affordable and the best watches.
“Our watches has always been linked to sports. Therefore our philosophy has always been to work with world champions or potential world champions,” added Halter.
Certina also launched the DS Royal that exudes the retro reputation and spirit with a modern style.
It features the DS (double security system), chronograph ETA movement 251.272, stainless steel, water-resistant as well scratch-resistant rounded sapphire crystal with anti-reflection coating.
The watches are priced from RM1,780 to RM1,880.
Certina dates back to 1888, when brothers Adolf and Alfred Kurth opened a high-quality watch movement and supplies business in Granges, Switzerland.
Their activities expanded within a short time later by including full watch manufacturing.
And from 1906 their production bore the Grana signature (for Granacus, Latin for Granges). In 1938, the company marked its success from a family operation to a company employing some 250 workers.
In honour of celebration, the name was re-christened to Certina, which derives from the Latin Certus for “sure, certain”, paving the company towards a broader, more international market.