IN AN effort to brand Kuala Lumpur city centre as the destination for holidays, meetings, incentives, conventions and exhibitions as well as sporting activities, KL mayor Datuk Ab Hakim Borhan has unveiled the Visit KL logo.
Hakim said the new logo combined a few main iconic elements of KL.
”The logo has the Petronas Twin Towers, KL Tower and Sultan Abdul Samad building with a river that takes us back to the making of the city.
“As for the flowers, they represent the rich diversity of KL folks while the sun adds the shine.
“These icons have been merged in a contemporary manner to give a cheerful impression, especially when we are welcoming tourists.
“This branding of KL as a premier destination in the region is a combined effort between the government, the private sector and city folks.
“It is important for us to love and be proud of our city before convincing the tourists,” said Hakim at the launch on Wednesday.
The Kuala Lumpur City Hall (DBKL) will use the logo officially for the next 10 years to promote tourism-related activities and as an endorsement for private sector events.
Hakim also launched the Picture KL photography contest in conjunction with the new logo.
“This competition is held to promote KL through the camera lens. It requires the people to capture the best essence and sights of the city.
“We want to get people to get out and about, and record the happenings and the multiple facets of the city they may not know,” he said.
Hakim added that the photo contest was chosen for its healthy way of creative expression, especially among youth.
The second KL Samrah Festival 2008 was also announced by Hakim.
“Last year, the festival managed to pull in 40,000 visitors, especially from the Middle East, and we expect more this year.
“A total of 245,302 tourists from the Middle East came to Malaysia last year and about 171,711 of them visited KL.
“The total number of tourists to Malaysia last year was 20.8 million, and KL had about 13.5 million who spent about RM33bil.
“For this year, the number of tourists to Malaysia is targeted at 22.5 million. We are expecting 14 million to visit KL, who will spend an estimated RM35bil,” said Hakim.
The festival will be held from July 4 to 27 and will feature performances by artistes from Indonesia and Singapore, including Kumpulan Orkes Gambus Al-Ikhwan, Nizar Ali Alhaddad, Fahmi Makawi, Ferbri Wilyanti, Rizki Amelia, Iqwal Bamajbur and Mustafa Alhadar.
The free concerts will be held at Bintang Walk from 8pm to midnight on July 5, 11, 12, 18, 19, 25, 26 and 27.
The festival is organised by the KL Tourism Action Council and the DBKL with sponsorship from Celcom (M) Bhd.
The photo competition has three categories – Open, Youth and Junior – with two themes, “KL Sky” and “KL Life/KL Humour”. It will run for 45 days, from June 25 to Aug 15.
The top three winners in the Open category will take home RM5,000, RM3,000 and RM1,500.
In the Youth category, the best three stand a chance to win RM3,000, RM1,500 and RM800.
Junior category winners will take home RM1,500, RM800 and RM500.
For the KL Sky theme, the first prize is RM10,000 followed by RM5,000 and RM3,000 for the second and third placed entries.
Canon cameras will also be given away with the prizes.
Sponsors for the competition are Canon, Soho KL and KL Tower.
The competition is open to all Malaysians, foreign residents and tourists. The prize presentation will be held on Aug 27 in conjunction with the Merdeka Day celebration.
For details on the competition, log on to www.picturekl.com.