PRIDE Foundation, an acronym for Pink Ribbon Deeds, is geared towards raising awareness on breast cancer, providing empowerment and assistance.
Pride was incorporated in May 24, 2006 and soon after, the late Datin Paduka Seri Endon Mahmood and her daughter-in-law Datin Azrene Abdullah, who were inspired by the London Breast Cancer Care Fashion Show, organised Walk with Pride, a fashion show modelled by breast cancer survivors in July 2005.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
