An air of romance with new fragrance

Apparently, there is a legend in France that warns young girls not to breathe in the heady perfume of the clustered white flowers, for to do so would make them giddy with romance. 

In India, the plant with its elongated spikes and clustered white flowers is known as rat ki rani (The Mistress of the Night) for similar reasons while in Ayur-vedic sciences, the tuberose is known for its healing properties.  

Hence, it is not surprising that Estee Lauder had decided to create a perfume inspired by this most versatile bloom. 

Stunning:Models holdingup bottlesfrom the newcollection.

But what’s more surprising is that the perfume was actually created by Estee Lauder senior vice-president and creative director Aerin Lauder for her own use.  

Called the Private Collection Tube-rose Gardenia, the scent, which Aerin treasured for so long and shared only with close friends, is now available to discerning women all over the world.  

sneak peek: Estee Lauder Companies managing director LooKai Nan and Estee Lauder brand general manager Katrina Liewunveiling the new collection.

At the launch of the scent, which was held at the ultra-posh Estee Lauder counter at Parkson Pavilion, guests were certainly aware of the romantic mood in the air.  

The stalks of tuberose tastefully placed in crystal vases in every corner of the area created a fairy tale-like atmosphere giving one the feel of being in a secret garden of sorts. 

The heady perfume of the plant, intoxicating and exhilarating all at once, mingled with the Private Collec-tion Tuberose Gardenia, stirring the romantic mood of everyone present. 

At the private party, guests were introduced to the scent and were each given a bottle of this exquisite perfume to take home.  

The Private Collection Tuberose Gardenia Fragrance Collection and Makeup Collection is available exclusively at Parkson Pavilion and Suria KLCC whereas the Private Collection Tuberose Gardenia EDP will be available at all Estee Lauder counters nationwide.  

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