THE Malaysia International Gourmet Festival (MIGF) is back on its seventh year from Nov 2 to 30.
This year, the countrys premier fine dining event has more to offer. With 30 countrys best master chefs and restaurants combined, the festival will present a special festival menus at unbeatable prices.
During the festival, restaurants will put aside their highly competitive differences and join together in a collective marketing effort.
This year, rather than bringing in chefs from overseas for a limited number food promotion, the festivals firm focus is on the skills of the world-class chefs already residing in Malaysia.
This emphasis on the all-year-round quality of our restaurants a vital factor in encouraging more locals to dine out throughout the year, said event organising chairman Datuk Steve Day.
He added, these international master chefs from various countries including Japan, Germany, Canada, China and India have to produce a Malaysian influenced menu for their outlet during the festival.
Day was speaking at the media launch of the festival at the Royal Selangor Club on Monday. The launch was officiated by Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor.
He said the festival was introduced in 2001 with only 10 participants, which a reflection of the fine dining scene then.
Though Malaysian had always enjoyed dining out, the preference in those days was almost exclusively for more traditional restaurants and hawker food.
There were only a few fine dining restaurants in the country and not many were doing well as there was not a big enough base of local diners to draw upon, he said.
The number had slowly increased as the demand for fine dining escalated over the years.
In its seventh year, this year the MIGF has added a new dimension to the event with the introduction of the MIGF tours. It consists of tour packages designed for those wishing to visit Malaysia for the main purpose of partaking in the special festival menus being offered at special festival prices, together with a host of special festival offers from the participants.
A highlight of the 5day/4night tour is a cooking class, which combines hands-on activity with demonstrations. Tourists who purchase the tour packages will also be able to enjoy accommodation, dining experience and attend the cooking classes at the same time.
Day added it was the festivals intention to see an increase on the size of population of fine diners and to create a sustained interest in Malaysias fine dining scene.
With food tourism becoming a growing phenomenon around the globe, MIGF has the potential to become an important platform to promote Malaysia as an exceptional dining destination in both local and international cuisine, said Tengku Adnan.
The event is organised by AsiaReach Events with American Express as the official card and Mercedez Benz as the official car. Festive partners are Tourism Malaysia, Visit Malaysia 2007 and Malaysia Kitchen with Eurocopter Malaysia as the event partner.
Festive media partners include The Star, Astro, LiteFM, Vision Four, Seni Jaya Sdn Bhd and Vision KL.
Participating in the festival includes Avanti (Sunway Resort Hotel & Spa), Bossa Nova (Parkroyal Kuala Lumpur, Chalet (Hotel Equatorial Kuala Lumpur), Chynna (Hilton Kuala Lumpur), Ishq (Crowne Plaza Mutiara), Kura (One World Hotel) as well as independent restaurants like Enak KL, IL Tempio, Tamarind Spring and China Treasures.