Brand voted No. 1 in its category, tops in 10 attributes


salina@thestar.com.my 

MEMBERS of the media and guests were treated to food, games and entertainment, including a treaure hunt and a lucky draw, at the Perfect 10 party hosted by Osim on Tuesday night.  

The party was to celebrate the company’s achievement of being voted the No. 1 brand in the healthy lifestyle product industry by Malaysian consumers. 

It was the second consecutive year the company had achieved the feat in that category. 

“This time we have more to celebrate because Osim has again been voted the No. 1 brand and rated No. 1 in all 10 attributes. 

Perfect 10: Tay (centre) joining the company’s senior management team in cutting a cake to celebrate their ‘Perfect 10’ achievement. On the right is Ooi.

“It made us the perfect 10 in the healthy lifestyle industry,” said Osim (M) Sdn Bhd marketing manager Priscillia Ooi. 

The event at Colonial Times in The Curve in Petaling Jaya was attended by some 100 guests and media representatives. Also present was the company’s CEO and director Datuk Tay Sim Kim. 

The tribute was bestowed on OSIM based on Nielsen’s 2006 Primary Grocery Shoppers Survey. 

The brand was voted No. 1 for high quality, trustworthy brand, advanced technology, value for money, preferred brand, innovative design and features, premium brand, good customer service, top of mind brand and good store ambience.  

“Having been voted as the No. 1 brand again and recognised as the best in 10 distinctive attributes prove that we are on the right track in fulfilling the needs of consumers who seek the total healthy lifestyle. 

“Osim has always aimed to inspire the adoption of healthy lifestyle; hence, we continuously strive to provide the most innovative and reliable products that significantly enhance the quality of life for everyone,” Ooi said. 

Ooi also thanked the company’s dedicated employees, loyal customers and members of the media for their support. 

“Osim would not have accomplished this achievement without you.” 

Osim has a global network of 1,135 outlets in more than 362 cities in 28 countries, including 130 outlets in Malaysia.  

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