PINK was the colour of the day as over 1,000 guests comprising corporate executives, philanthropists, medical consultants and breast cancer survivors came dressed in pink-themed clothing at the Wear It Pink 2 Charity Gala Dinner.
Organised by Pantai Medical Centre (PMC), the dinner was held to raise funds in support of breast screening for early detection and treatment of breast cancer.
The event marked the culmination of a three-month campaign by PMC and its partner-in-care Asia Assistance (M) Sdn Bhd to educate, empower and encourage women to take charge of their breast health by learning the importance of and applying basic knowledge for prevention and early detection of breast cancer.
A total of RM100,000 was raised from its Wear It Pink 2 Breast Cancer Education & Awareness Campaign 2006, which will be channelled to the Academy of Medicine of Malaysia College of Radiology’s subsidised mammogram initiative.
Guest-of-honour Datin Seri Rosmah Mansor presented the cheque to the college’s president Dr Evelyn Ho.
Also present on stage during the presentation were Pantai Holdings Berhad Group CEO Datuk Lim Tong Yong, PMC CEO Choy Wah Wei, Asia Assistance chairman Andy Toh and campaign organising chairman Dr M. Devanand.
“Since breast cancer is a disease which knows neither creed nor gender, the best thing for us to do is to make sure we initiate early detection and treatment,” said Rosmah, the wife of Deputy Prime Minister Datuk Seri Najib Tun Razak.
“The older the woman is, the higher her chances of developing breast cancer. Approximately 77% of breast cancer occurs in women over 50 years of age.
“The Health Ministry advocates regular breast self-examination by all women above 20 and an annual breast examination by healthcare workers for all women above 40.
“Besides being fully aware of the incidence of cancer, we need to have an integrated approach to eradicate breast cancer, which encompasses the areas of research and education.”
“Breast cancer is the most common cancer in women and it is the leading cause of cancer deaths among women aged 34 to 54,” said Dr M. Devanand.
“The campaign’s mission is to continue educating women on the issues of breast health and care based on the fact that early detection can save lives, and to conduct programmes that support breast cancer survivors.
“I’m happy to realise that under the recent Ninth Malaysian Plan – Financial Budget announcement, the Government will subsidise up to RM50 for each individual in the eligible age group (ages 50-70) who gets a mammogram done at selected centres.”
Guests were then shown a presentation on the Asian Hospital Management Awards (AHMA) 2006, which highlighted the 2005 campaign committee’s success in winning an award for the PR, Marketing and Promotions category at the recent 5th Annual AHMA ceremony in Singapore.
The AHMA recognises and honours hospitals in Asia that carry out the best hospital practices.
The dinner featured celebrity emcees Patrick Teoh and Jo Kukathas as hosts, as well as performances by Syafinaz, Adibah Noor, Reshmonu, Dua Space Dance Troupe and the Instant Café Theatre.