By DHARMENDER SINGHdharam@thestar.com.my
ADVERTISING companies with outdoorbillboards in the Subang Jaya municipalityhave until the middle of thismonth to apply for licences or havetheir advertisements taken down.
Subang Jaya Municipal Council(MPSJ) president Datuk Mohd ArifAbdul Rahman said notices were sentto outdoor advertising companies inthe middle of last month giving them30 days to put in their applications.
He said the council had also created agreen lane to receive and process theapplications.
“But response from the companieshas been extremely slow so we havesent letters asking them to come for ameeting. If they still do not respond,we will go ahead and dismantle thebillboards.
“Once the billboards have been takendown, the company will have 14 daysto claim their equipment after whichthe council will sell them off as scrap.”Mohd Arif said the companiesresponsible would also have to bear thecost of dismantling the billboards.
He said there were 207 large billboardsin the municipality now and103 of them had been illegally erected.Most of the illegally erected oneswere within the Subang Jaya township,he said, adding that many of them werelocated on government land andreserved under government agencies.
According to Mohd Arif, the failure ofthe outdoor advertising companies toapply for billboard licences had costMPSJ over RM550,000 in revenue.The council charges RM500 for visualdisplay, RM1,000 for a year’s depositand another RM5,000 for the annualpermit.
Mohd Arif said the council’s concernwas not entirely for the money butalso to ensure that the interest of thepeople was looked after.
“One of requirements is that thecompanies purchase a liability insuranceworth RM100,000 for each structurethat is erected and those put upillegally do not have this coverage,’’ hesaid.
He said the insurance ensured that ifany of the billboards were uprootedduring a storm or accident, the victimwould at least be able to make a claimto pay for the medical treatment.Councillor Datuk Lee Hwa Beng saidthe council should also remind theadvertising companies that they neededto apply for licences even for billboardsplaced along highways.
“It is not enough for them to just getthe approval from the various highwayconcessionaires because the licencestill has to come from MPSJ,” he said.