Fashion concept store launched


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  • Saturday, 27 May 2006

METROJAYA department store has been around for three decades and, now, there is also MJ by Metrojaya. 

The new outlet is at The Curve in Mutiara Damansara, Petaling Jaya.  

MJ by Metrojaya is Metrojaya Berhad's first venture into the fashion concept store arena. 

While the Metrojaya stores are neatly divided into the traditional departments – household, gents', ladies' and children's – and their fashion specialty stores of Somerset Bay, East India Company and Cape Cod, MJ by Metrojaya is a fashion and lifestyle concept outlet that caters only to men and women.  

Metrojaya chief executive officer Robert Heng said the Metrojaya group sought to offer younger styles and to be more creative in the display. 

Shahrizat (centre), Heng (far left) and Ahmad Khairummuzammil taking a tour of the new MJ by Metrojaya after its official opening.

He added that MJ by Metrojaya was attempting to fill a niche between boutique stores and department stores in offering a wide range while remaining true to its service roots. 

“MJ is a one-stop fashion concept and lifestyle store that offers the latest in young fashion, accessories and international cosmetics and fragrances, along with the personal customer service for which Metrojaya remains legendary,” he said. 

He was speaking at the launch of the MJ by Metrojaya store by Women, Family and Community Development Minister Datuk Sri Shahrizat Abdul Jalil.  

Also present were Boustead Holdings Bhd chairman General Tan Sri Mohd Ghazali Che Mat and Metrojaya Berhad chairman Datuk Ahmad Khairummuzammil Mohd Yusoff. 

Asked how the name MJ came about, Heng said that this was the trend adopted by international fashion houses when they launched extensions of the central brand. 

MJ by Metrojaya is a fashion and lifestyle concept store that caters to both men and women. There is no household or children's department in the outlet.

“Calvin Klein has CK, and Donna Karan has DKNY.  

“So, seeing a format that clearly worked, we hit on MJ by Metrojaya,” he said. 

MJ will offer the best in beauty and fashion to shoppers at The Curve. While there will naturally be an emphasis on Metrojaya’s home brand labels like East India Company, Somerset Bay, Cape Cod, Freego and Emanuelle, MJ by Metrojaya will also offer top fashion from new and upcoming labels from both Malaysia and abroad. 

“Fashion often tends to take itself too seriously. 

“With MJ, we hope to bring a little fun back into feeling good about what you wear,” Heng said, adding that MJ by Metrojaya would focus on fashion.  

The focused concept would enable the company to experiment with ideas targeted at the niche market.  

If this proved successful, he said, it could be adopted in other outlets.  

In addition to the trendiest fashion, MJ by Metrojaya will house a one-stop beauty service centre where customers will be pampered with beauty treatments from the exclusive L’Institut Lancome, SK II Spa, Unisense Wellness Boutique and OPI Nail Studio.  


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