State steps up tourism promotion

PENANG needs 12 tourism-related bro-chures to promote the state by middle of this year, said State Tourism Development and Environment Committee chairman Teng Chang Yeow. 

He said that lack of information about Penang had caused some of the tourist attractions in the state to be “hidden” from the visitors’ view. 

“Currently we have seven, including the latest IN Penang tourism magazine published by Market Source Publishing Sdn Bhd,” he said after attending the launching of IN Penang magazine recently.  

Teng said the upcoming ones would include brochures on Little India, food guide and Penang festive celebrations and multi-culture. 

He said some of the tourism brochures such as Going Places, Forest Trail and Heritage Trail had been distributed overseas during roadshows to promote Penang.  

MUTUAL ADMIRATION:(From left)Ch'ng getting 'autographs' from Dr Koh and Teng after the launch of IN Penang magazine.

“We really appreciate free tourism magazines like IN Pe-nang that focuses a lot on art and culture in Penang,” he said. 

Chief Minister Dr Tan Sri Dr Koh Tsu Koon who launched the magazine said Penang was facing stiff competition from other island resorts such as Pulau Langkawi, Pulau Pangkor, Pulau Tioman, Pulau Redang and Thailand's Phuket and Koh Samui. 

“We should let the competition bring out the best in Penang,” he said.  

He added that the cultural diversity and richness in Pe-nang had made it a special place to visit but there were a few areas that need to be polished up such as cleanliness and improving the existing tourism products. 

IN Penang, supported by Penang Tourism Action Council, will be published every two months and 50,000 free copies would be made available at all major hotels, restaurants, bars and tourist destinations. 

It covers all segments of tourism including shopping, nightlife, arts heritage and food and comes complete with a comprehensive listings guide and map of George Town. 

Managing editor Ch’ng Huck Theng said Penang had a lot to offer and he hoped the magazine would be an eye opener to the wonders of Penang.  

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