Interest in outdoors spurs trade fair set up


By Y.P. SIVAMsivam@thestar.com.my  

THE latest range of Coleman products, launched early this month, are targeted at extreme sports enthusiasts. Coleman's Asia Pacific operations general manager Jamie Dow said Malaysians are showing a lot of interest in outdoor activities. 

“That’s the reason why we had organised a Coleman trade fair in Malaysia recently. We are convinced that the number of outdoor enthusiasts in Malaysia is increasing tremendously. We have also seen our products being patronised by them. 

“We are making Malaysia as a model country for our other partners,'' said Dow after the three-day trade show held in Kuala Lumpur. 

The latest range of Coleman products include extreme cooler boxes, sleeping bags, kayaks, airbeds, lanterns, tents, furniture, boats, inflators, cargo carriers, stove and grills. 

Dow said they are pleased to have Universal Fitness and Leisure (UFL) as their distributors in Malaysia. 

“The trade show is a reward to UFL's untiring efforts in making Coleman as the top brand for outdoor activities in Malaysia. We had the opportunity to meet about 300 dealers from Malaysia. Malaysia is a key marketing destination for Coleman in the Asia Pacific. The facilities and environment makes Malaysia a great outdoor sporting country,'' said Dow. 

(From left) Malek, Radhakrishnan and Dow in a Coleman tent and other products.

UFL managing director V. Radhakrishnan said Malaysians have taken a keen interest in outdoor activities. 

“Now we could see families going for weekend outings and camping. NGOs have also started initiating training camps and other outdoor activities. We strongly believe that Coleman products can enhance the outdoor activities. 

“In other words, a person can find any product from Coleman for outdoor activities,'' said Radhakrishnan. 

With the new range of products in the market, Radhakrishnan said they would be able see an increase of 20% sales. 

“Last year, our sales reached RM3.1mil and this year the figure is expected to soar to a RM3.6mil,'' he said. 

UFL have also been working closely with the Youth and Sports Ministry and Education Ministry in setting up gyms and other facilities for recreational activities. 

“Our contribution is part of social obligation,'' added Radhakrishnan. 

UFL executive director Malek Mohamed Noor was also present at the trade fair. 

Malek, a former bodybuilder, said Coleman products are reliable and they would like to introduce many outdoor activities to Malaysians. 

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