New toys for golfers

THIS season, local golf retailers are guaranteed that the will no shortage of Callaway Golf's latest collection for avid golfers.  

Boezeman holding up the new X460 driver.

That was the affirmation given by Callaway Golf Asia region president Alex M. Boezeman at the Callaway Golf 2006 products sneak preview for retailers and media held at Saujana Golf and Country Club, Shah Alam, recently. 

Boezeman also assured the retailers that the company had rectified supply chain procedures with ample inventories to overcome the lack of supply that occurred last year. 

Despite the unfortunate setback, Boezeman said sales increased by 45% and almost 20% in Japan and the rest of Asia respectively. 

“We are delighted with our authorised distributor's effort here in keeping sales stable,” Boezeman said. 

Callaway Golf Asia region sales and marketing manager Warren Lee, who introduced the new products at the presentation, said the brand's golf equipment has gone through a revolution with incremental improvements every year. 

Callaway Golf pros Kyi Hla Han, Lam Chih Bing and G.L. Tan were also present to share their personal experiences using the brand's gear. The trio also joined the guests in a demonstration session. 

This year, the all titanium Callaway X460 driver and Callaway X Fairway wood are expected to be popular. 

The Callaway X460 driver is designed to deliver greater ball speed, deeper drives and more stability. It also has a 10% larger face area compared to the Callaway Big Bertha Titanium 454 driver. 

Meanwhile, the X Fairway wood is fitted with a Fujikura graphite shaft available in light, regular and stiff flexes. 

Lee explaining some of the features of the new collection.

The new Fusion FT-Hybrid and latest Big Bertha irons were among the other Callaway products introduced. 

Lam and Tan disclosed that they saw results from using the Callaway drivers, which are reflected in their performances. 

Since 2004, Callaway has also been building up its golf footwear segment. 

“For footwear, the three aspects we emphasise are performance, comfort and style,” Lee explained. 

For Odyssey putter, the Tri-Ball SRT incorporates the exclusive Saturn Ring Technology (SRT) for a putter that promises to eliminate twisting during stoke and at impact. 

“The Tri-Ball SRT putter gives more stability when lining up the ball,” said Kyi. 

The other two putters under the Callaway banner - Ben Hogan and Top Flite - were also on showcase. 

“We appreciate retailers' support as partners in business.  

“For the golfing industry to grow, we need to work closely with them. It is important that we share technical product knowledge with them in order for them to convey that information with potential customers,” explained Boezeman.  

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