MORE than half the babies in the country have their diapers changed at least once during the night.
This results In parents and the babies losing their precious sleep.
“Almost all (97%) of the parents who took part in a survey realise the need for uninterrupted sleep.
“Yet 64% of the mothers wake up at night to attend to their babies and the number one reason for waking up (62%) is to change their baby's diaper because of wetness or leakage,” said Procter & Gamble country marketing manager, Patricia Mathias.
She said the survey, which was commissioned by Procter & Gamble in August this year, was part of the company's effort to study the sleep pattern of the babies. It involved 250 babies aged between four months and 36 months in the Klang Valley.
The statistics were disclosed during a press briefing after the Pampers Good Snooze Party held at Hotel Equatorial Bangi recently.
Most mothers (94%) admitted that sleep interruption affected the family. They become sleepy during the daytime, less energetic at work or for chores and get irritated easily. Crankiness is often the symptom found in babies with insufficient sleep.
Meanwhile, Dr Zarina Datuk Abdul Latiff a paediatrician from Mamaneh (Malaysian Association of Maternal and Neonatal Health) said sleep to a baby is as important as nourishing food especially during the first three years as during these period the baby's growth rate, physically and mentally, is at the highest.
“However, it is also during these early years that sleep disturbance is most common.
“Many may not be aware that a good diaper that absorbs well and keeps the baby dry is indeed a good way to ensure uninterrupted sleep,” she said during the interview.
The overnight party organised by Procter & Gamble (Malaysia) saw 19 babies aged between four to 36 months staying at the hotel with their parents and family.
The selected babies with parents from the Klang Valley were put into the new Pampers All Night disposable diapers for 12 hours.
They were required to wear the diapers from 9pm to 9am the next day.
Parents also had a chance to learn about their baby's sleeping habit and what's best for them during a sleep clinic.
The next day, the children had a chance to meet Pampa, Pamper's mascot and took part in the best-dressed baby in pajamas contest.
In her speech, Mathias said mothers could now help their babies sleep soundly as long as possible without unnecessary interruption with the introduction of the new Pampers All Night.
She added that one Pampers All Night diaper is enough to allow the baby to sleep all night and this helps in the baby's overall development.
The new Pampers All Night has an instant dry layer that absorbs urine faster and then locks it away from the baby's skin for up to 12 hours.
The new Pampers All Night is available at supermarkets and hypermarkets at RM38.90 for the Jumbo value pack.