IF ALL present were visibly impressed by the international brand names known for their quality and craftsmanship displayed on the racks and shelves, they were even more awed when the male models strode down the catwalk. Who says it is only women who are vain?
This was the re-opening of the Business Wear and Accessories Zone at the Isetan’s men’s department.
According to Isetan merchandising manager Michael Chan, the whole new range, inclusive of the collection of bags, is to cater to the discerning tastes of professionals, businessmen and young executives as well as tourists.
Casual business shirts and suits range from international exclusive brands like Raoul, Daniel Hechter and Creone to more affordable brands like Padini and Van Heusen. Spark Manshop dominated the section on ceremonial wear for black tie events and official functions with its tuxedos, tail coats and traditional Malaysian batik apparel.
Spark Manshop operations manager Jenny Yim, who was present at the launch, said that every piece of their batik had an exclusive design while their tuxedos for black tie events were of international standards.
“The pastrone (looks like the bow-tie) is from Giorgio Mandelli, the cummerbunds (waistbands) are made from satin silk and the outfit comes complete with patent leather shoes,” she explained.
The footwear range is equally impressive. It comprises a line-up of 40 brands, 10 of which are classic brands from England, the United States, Italy and Germany, like a.testoni, Bruno Magli and Sanders. Sixteen of these brand names are available locally only at Isetan. Though imported, these shoes are styled to cater to the Asian fit and market.
With such a wide selection to choose, shopping will never be the same again for men.