THERE is a saying that it is hard to resist Oriental charm, often described as mythically enchanting.
Perhaps it is this quality that made the owners of Oriental Charm take the name for their simple yet intriguing fashion store.
The costume jewellery retailer and distributor’s products are of ethnic and tribal designs.
Most of the pieces are from India, Nepal and Tibet, which for the past year or so have emerged as a strong influence on fashion around the world.
Women's fashion accessories, such as earrings, bracelets, bangles and chunky, but chic, chokers and necklaces, come in red and earth tones.
Materials used to put the accessories together range from simple dyed or natural strings to leather and silver.
Bone, wood, glass beads, crystal, silver and semi-precious stones are given life through designs that are attractively unique.
Although Oriental Charm Collection Sdn Bhd general manager Lim Saw Ling thinks the majority of Malaysians are hesitant to try something different from the norm, the accessories is fast gaining popularity in the international fashion scene.
Also involved in the company are Lim's friends Beh Hui Ching and Wong Mooi Yeng
Although the store started as an accessories outlet, it has expanded to include exclusively designed cotton and silk tops for women.
The tops are made from georgette, net as well as crinkled cotton. The designs are enhanced with embroidery and splashes of beadwork.
Prices depend on how elaborate the motifs are on each top.
According to Lim, Oriental Charm designs the motifs for the tops and so no two pieces are alike.
Besides the tops, which look great for both casual and evening wear, there is also a selection of Punjabi suits.
Every other month, Lim brings in a new range to give customers endless choices.
If you are not too late, you still get to see the reproduction of an ethnic handmade belt using hundreds of beads.
Lim is undecided about selling the piece. If she does, it may have something to do with your bargaining prowess, or perhaps, your charm.
Oriental Charm is on the first floor of The Curve in Mutiara Damansara.