MORE than 2,200 Great Eastern Life Assurance insurance agents chipped in to raise RM11,000 for the Darfur Childrens Fund.
Over the last two months, the agents and their immediate family members had bought a special policy offered by Great Eastern and a small portion of the insurance premium was donated to the fund.
Under the programme called the Exclusive Group Personal Accident Scheme, RM4.90 from each insurance plan is given to the fund.
Great Eastern chief executive officer Alex Foong said besides the donation, the scheme helped to create awareness of the situation in Darfur, Sudan.
By getting the agents involved, they had to know what cause they were contributing to and why. In doing so, they worked harder to convince their family members to take up the policy for a good cause, he said.
Malaysia Medical Relief Society (Mercy Malaysia) chief operating officer Shareen Shariza was on hand to receive the contribution from Great Eastern during an appreciation ceremony for the agents hard work at Menara Great Eastern on Monday.
Tokens of appreciation were given to the top 10 agents under the scheme.
One of the top performers, P. Balasubramanium, a group sales manager from Klang, thought that the plan was a good way to contribute to charity because it got everyone involved.
There were over 2,200 agents involved nationwide and we were definitely more open to buying an insurance plan that also contributed to the children of Darfur.
The Star is joining hands with Mercy Malaysia to raise funds for a humanitarian aid programme in West Darfur as internal conflicts have led to a huge number of displaced families.