IMAGINE sliding down intestines and strolling through lung cavities to learn how the body functions. Or, consider witnessing how the body disposes of waste.
Such a vivid and interesting learning process will soon become a reality with the upcoming Amazing Body Adventure, which opens today and will be on until Nov 21 at the Mid Valley Exhibition Centre, Kuala Lumpur.
The exhibition was conceptualised in Korea in 2003, and has been held both in Seoul and Busan since early this year.
Unlike other conventional exhibitions this is a hands-on, no-holds-barred educational health medical exhibition that allows visitors to learn about how the body works through seeing, hearing, feeling and touching.
The exhibition was so successful that local exhibition and conference services company Top Repute (M) Sdn Bhd decided to organise the show in Malaysia.
“Education plays a very important role for most families, and there is a lot of emphasis on education in Malaysia. This is a fun and interesting way for people to learn new and important things pertaining to the body,” said Top Repute project director Katherine Wong.
“We are targeting parents and children from 16 years old and below, although some medical students will be coming for the exhibition as well. It’s going to be a wholesome one-and-a-half hour education session on the body,” said Wong.
“This interactive show answers almost 90% of the questions that one would have about the body,” she said, adding that the set-up of the exhibition costs more than RM4mil.
Indeed the Amazing Body Adventure is literally a journey through the human body spread out over 5,000sq m of Mid Valley’s exhibition centre, with separate chambers fully equipped with jumbo-sized body parts, sound and lighting systems, screens and educational panels.
The journey begins at the mouth. Teeth, tongue and tonsils on full display coupled with the necessary sound effects greet visitors on their way in.
From the mouth, visitors walk through the throat and on through the many branches of the lungs, liver, and the heart where they will see how the blood flows through the inner walls of the heart, to the sounds of heartbeat.
The journey continues through the stomach and the kidney, where children have a glimpse of its functions through the exposed stomach and kidneys of a four-metre statue of a boy passing urine.
Other sections of the exhibition include sliding through curvy small and large intestines, and inflatable buttocks as well as learning about the functions of the muscles, bones and blood vessels.
Parents who are wary of explaining to their children about the ‘birds and the bees’ will be relieved to know that facilitators would be on hand to explain about “where we come from, right from the formation of the foetus through childbirth in a fun and interesting way” at the Mother Hall.
“This takes away from parents, the embarrassment and burden of explaining sex education to their children,” said Wong.
Learning sessions also come in the form of a 3-D theatre, video education, motion capture play station hall and interactive activities throughout the exhibition where children can claim free souvenirs of exhibition bacteria mascots - Becky and Teria - by filling up questionnaire forms.
Parents also get to attend free parenting seminars while their children are kept busy with activities such as colouring contests, sand art and balloon sculptures.
Entrance fees are RM30 (adult), RM25 (for children aged between three and 16 years) and RM100 (package price for two adults and two children).
“We feel that RM25 to buy education for children is really nothing because ultimately, this is quality education where parents and children can spend time together learning something new,” said Wong.
She added that a total of 100,000 people was expected to visit the 17-day exhibition.