RAUB: Entrepreneurs in the tropical fruit industry need to prepare well for the upcoming Visit Malaysia Year 2020, said Deputy Agriculture and Agro-based Industries Minister Sim Tze Tzin.
He said this was to intensify the agro-tourism industry which was definitely an attraction for domestic and foreign visitors, especially those who love the concept of orchard-based tourism.
“All industry players must be ready for Visit Malaysia 2020 by ensuring their products are of the highest quality. For example, for Duriotourism, they need to focus on ensuring the quality of the durians.
“Farm operators are reminded to adhere to the Malaysian Good Agricultural Practices (myGAP) scheme.
“On the factory side, they must ensure that only the best durians are exported or supplied to the local market, ” Sim said after visiting the M Durian Fruits Sdn Bhd factory, which processes various varieties of durian including frozen Musang King, and inspecting Tanah Aina Farouq durian orchard in Raub, Pahang here.
He said orchard operators should prepare well so that tourists could have fun at the orchards while enjoying the fruits.
“I hope the agro-tourism packages will include the best of rambutan, mangosteen, duku, langsat and other fruits so that visitors are convinced to come again, ” he said. Sim disclosed that Malaysia had exported 565 tonnes of frozen durian to China since May this year, generating a revenue of RM24.3mil.
The Agriculture and Agro-based Industry Ministry estimates that 1,000 tonnes of premium varieties of Musang King (D197) and Black Thorn (D200) are exported to China every month.
He said the ministry was optimistic that the durian would be an industry under the New Avenues for Wealth Generation, with exports estimated to reach about RM500mil a year. — Bernama