Language apps are increasingly turning to the same praise, reward and challenge format that games such as Candy Crush use to such devastating success.
Free smartphone apps for learning new languages are denting sales in the overall market, wreaking havoc on language schools and publishers alike.
SMARTPHONE apps that help people learn languages for free or nearly free, a few sentences at a time, are piling pressure on established education firms and setting the pace for how to make lessons more engaging.
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