Luxury brand executives understand the Internet will be vital for future sales, particularly to so-called Millennials – web-savvy customers born between 1980 and 2000. But theres still a reluctance to go online.
With online fashion stores, Net-a-Porter (NAP) and Yoox, having merged, luxury brands have had to rethink their reluctance to embrace the Internet.
The merger last month of the world’s two biggest online fashion stores, Net-a-Porter (NAP) and Yoox, sends a warning to luxury brands to embrace the Internet with more vim after years of resistance.
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