A vision for a strong brand


By JOY LEE

Building a presence: Selvam says branding is a necessary investment to grow a business.

Coloured contact lenses manufacturer looking to grow its local market

SPENDING money on branding may seem like an afterthought for most SMEs, but Maxvue Vision Sdn Bhd chief executive officer Selvam Kanniah knows that building a brand is a necessary investment.

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