Making use of tools to go online


  • News
  • Monday, 28 Aug 2017

WITH the growing usage of the Internet, businesses cannot afford to remain offline. But with everyone turning to the Internet, how can SMEs effectively use this platform to stand out and grow their businesses?

Some of the speakers at the upcoming Star SMEBiz Think Tank will be able to shed some light to this question.

Etika Sdn Bhd vice-president of marketing Santharuban Thurai Sundaram will be there to share some tips on how to successfully brand your company in today’s digital age during his session “Branding and marketing your products effectively in a digital world”.

Etika has enjoyed some successful marketing campaigns for its brands including Goodday Milk and Wonda coffee.

The online platform has provided SMEs with a new opportunity to brand themselves, particularly through social media.

However, Santharuban believes that it really comes down to how you use the medium that will deliver results. He will be able to talk about identifying marketing gaps and employing suitable marketing strategies to maximise a brand’s presence online.

Additionally, Malaysia External Trade Development Corporation (Matrade) chief executive officer Dr Mohd Shahreen Zainooreen Madros will be there to speak about “Driving SMEs growth through export” to educate and encourage SMEs to look at markets beyond the borders of Malaysia.

Looking out: Mohd Shahreen hopes to encourage SMEs to look at markets beyond the borders of Malaysia.
Looking out: Mohd Shahreen hopes to encourage SMEs to look at markets beyond the borders of Malaysia.

Participants will be able to gain insights on how they can grow their business through various programmes and efforts carried out by the agency.

Matrade has been actively promoting the adoption of e-commerce for exports among Malaysian SMEs since 2014 through the eTrade, which advocates the promotion of Malaysian products and services by listing them in leading international e-marketplaces.

The move towards e-commerce is driven by changes in consumer demand, growing spending power of the middle class, rapid expansion of mobile user base and the need for cost savings.

Other speakers that will be featured at the event are Eco World Development Group Bhd president and chief executive officer Datuk Chang Khim Wah, Digi.com Bhd chief digital officer Praveen Rajan, AmBank business banking managing director Christopher Yap, Credit Guarantee Corp Malaysia Bhd (CGC) senior vice president of marketing and sales Wong Keet Loong, Human Resource Development Fund (HRDF) chief executive Datuk CM Vignaesvaran and Mega Fortris (M) Sdn Bhd group chief executive officer Adrian Ng.

Marketing whiz: Santharuban will share his tips on carrying out a successful branding campaign.
Marketing whiz: Santharuban will share his tips on carrying out a successful branding campaign.

The event will be held on Sept 5 at the Grand Ballroom in Eastin Hotel, Petaling Jaya, Selangor.

Entry fee is RM300 per person (excluding GST) and is HRDF claimable.

The Star SMEBiz Think Tank is organised by Star Media Group as an extension of The Star Outstanding Business Awards (SOBA) 2017, which recognises and honours outstanding non-public listed companies and SMEs in various business aspects.

It is sponsored by AmBank, DiGi and HRDF with CGC as co-sponsor and Matrade as official trade promotion partner.

For enquiries, call The Star events business unit at 03-7967 1388 ext 1475 (Philip) and to register please log on to sites.thestar.com.my/thinktank.

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