New retail: (from left) Conference project manager Alex Chow, Teh, Chin, Foo, Astro senior assistant vice-president Chong Fhui, Astro Go Shop vice-president Jason Chong and Astro Go Shop head of brand and marketing Shannen Hugh sharing highlights of the upcoming event.
THE emergence of the digital economy is blurring the lines between online and offline retail. Companies need to look at using both online and offline strategies to enhance the business, says Secretariat for the Advancement of Malaysian Entrepreneurs (SAME) chief executive officer Neil Foo.
“This is the ‘new retail’ concept that is advocated by Jack Ma,” he explains.
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