SUSHIVID, a company that connects brands to social media influencers, is organising its first workshop called “Crunch”.
Over 100 social media content creators, including bloggers, Instagrammers and YouTubers, are set to attend the workshop.
Supported by the Malaysia Digital Economy Corporation (MDEC), the workshop aims to encourage branded content creation in less conventional media channels such as YouTube, Instagram, blogs and other new media channels.
At the event, brand experts and seasoned content creators including comedian YouTubers Vikneswaran Veerasundar (Vikarworld), Adam Shamil as well as Taneshh will share what brands are looking for when engaging influencers, and how to create fun and interesting content while maintaining authenticity.
In a press statement, MDEC Creative Content and Technologies director Hasnul Hadi Samsudin said its focus has always been about growing Malaysia’s digital economy and the new media space.
“We would like to support and create a complete New Media community that will learn and leverage on each other, and hope they will utilise platforms like SushiVid to fuel their growth together,” he said.
SushiVid chief executive officer Foong Yuh Wen said SushiVid’s vision is to enable people who want to be a content creator, become a successful one.
“I have seen firsthand what lack of support from a space can do to one’s passion, and I want to create that support system for our content creators.
“Other workshops usually focus on helping marketeer understand how to use influencers to grow their business; ours is more focused on helping the content creators learn how to collaborate and what is expected of them when they create content for brands,” said Foong.
She added that the Crunch workshop would be an education-centric event where young and budding influencers would be given tips to attract sponsorships to fund their channels.
At the workshop, Foong will also share the progress and exciting plans of SushiVid in the coming months.
The Crunch workshop is this Saturday from 11am to 2pm at The Bee, Publika, Kuala Lumpur.
There will be fun activities with attractive prizes to be won including smartphones, headsets and beauty products.
Admission is free. Those interested can register by emailing email@example.com