Feruni hopes to offer more choices to its customers and appeal to a wider base.
IT was a double celebration this year for Feruni Ceramiche Sdn Bhd. Not only did the local tiling brand manufacturer celebrated its seventh anniversary, it also unveiled three new tile collections — Re.claim, Virgin Oak and Puzzle — which offer consumers with more options and reach out to a wider market.
Homeowners will be spoilt for choice to spruce up their homes with the latest addition.
Re.claim, as the name suggests, takes inspiration from reclaimed wood from old farmhouses for that authentic, homely and old-world charm.
The tiles are made with unique materials from the region of Umbria in central Italy, which maintains the raw elegance of unpolished wood for that truly rustic look.
With a size of 150x900mm, each tile has a thickness of 9.3mm and natural wood grain designs for pattern.
Feruni new product development designer Lee Sheng Fong explains that the tiles are also rectified to fit the accurate size. Rectifying the tiles, or trimming off the access or edges, will give the porcelain tiles a perfect 90-degree angle.
“If we don’t rectify them during the manufacturing stages, you will have issues meeting at the lines when you lay the tiles. There will be uneven gaps between tiles that will cause the overall look to be messy, and you can’t achieve that seamless effect.
“Plus, the Re.claim tiles are of moderate variation grade. This denotes that the colours or shades on each piece may vary significantly,” he points out.
The Re.claim series come in three colours, namely, Bianco (white), Beige and Grigio Scuro (grey).
The Virgin Oak, on the other hand, aims to capture the ambience of an unadulterated forest.
Lee reveals that this collection, made from oakwood, was inspired by the natural ecosystem and the team wanted to bring about that atmosphere of the woods into homes.
“There are two kinds of surfaces, natural as well as structured. The latter, is where we add another pattern to the already natural look, which are the subtle grains of wood,” explains Lee.
The Virgin Oak tiles are rectified to fit into sizes of 150x1200mm and 200x1200mm with a thickness of 11.5mm and a second-grade variation where the texture or pattern within similar colours vary slightly.
There are four colours for homeowners to choose from including white, beige, Tortora (light grey) and Wenge (dark coffee brown).
Both Re.claim and Virgin Oak are created and produced by Feruni.
Lee, whose team of three spearheaded the designing of these two lines, highlights that the tiles are also equipped with ActiveSurface elements.
“They are anti-microbial tiles that offer protection against microbes and was created as a low-VOC (volatile organic compound) product that helps minimise toxic emissions into the air and emits negative ions to sanitise the air,” he explains.
He adds that the wood series joins Feruni’s current four wood tile collections, two of which were also produced by Feruni, called Albero and Legno.
The third addition — Puzzle — is a designer collection by tile brand Mutina from Italy.
Feruni has been carrying the Mutina brand for several years now.
Lee says that Puzzle is one of the latest world trends, and the team saw it fitting to introduce the design to Malaysians as it was something different yet stylish.
Puzzle provides an endless possibility of combinations when putting tiles together for different geometric or abstract shapes, whether they are used for horizontal or vertical positions.
This series will appeal to customers who like designs that are bold, unique and random.
There are four colour categories in this series, namely, white, black and two other blends of unique shapes and colours called Aland and Anglesey.
The tiles are also rectified to the size of 250x250mm, and with a thickness of 14mm.
All three tile collections are suitable for both wall and floor applications.