Airline launches online store

Firefly has set up its own e-commerce site.

FIREFLY Airlines launched an exclusive e-commerce website at its headquarters in Ara Damansara recently.

The website will offer a personalised shopping experience that will improve availability as well as make it easier for customers to purchase genuine Firefly merchandise and collectibles such as aircraft models, lanyards, T-shirts, toiletry bags, pins and the soft toy Skyle, among others.