AVANA recently signed an MoU with the Malay Traders and Entrepreneurs Association Malaysia (Perdasama) and Universiti Pendidikan Sultan Idris (UPSI) in a bid to provide opportunities for entrepreneurs to widen their market and empower the local micro merchants and students in their online businesses.
The event was witnessed by the Malaysia External Trade Development Corporation (Matrade) chief executive officer Datuk Dzulkifli Mahmud, Perdasama Putrajaya president Tengku Datuk Hishammuddin Zaizi and UPSI Faculty of Arts, Computing and Creative Industries alumni and Student Affairs deputy dean Dr Azniah Ismail.
Under this collaboration, Avana will provide a platform and training module to students and entrepreneurs, from educating them about the benefits of social commerce to equipping them with marketing and online business management knowledge and scaling their online businesses in line with the National Ecommerce Strategic Roadmap.
“Backed with experience in developing ecommerce solutions and training micro merchants, we have always been at the forefront in offering a solution for automating online business operations.
“At Avana, we help the merchants to conduct their businesses online in a systematic manner where a professional and social commerce store is setup with an advanced inventory and order management backend complete with payment gateway integration for free in less than 15 minutes.
This allows the merchants to use multiple sales channels and combine their marketing efforts to manage the orders and inventory in a single centralised dashboard while keeping track of their business growth,” said Avana chief executive officer Luqman Adris.
“Encouraging our entrepreneurs and students to dare to dream and achieve their goals with a social commerce platform can shape the trends of e-commerce industry in the long run, resulting in a more sustainable future.
“It is for these reasons that our move to collaborate with Perdasama and UPSI is a natural one; carving another milestone in our continuous move to advocate and encourage entrepreneurs, local micro traders and students in e-commerce,” he added.
Dr Azniah said one of the other key activities under the collaboration is to build a community of entrepreneurs from entry level all the way to a professional level and a network for knowledge sharing and growth in order to be on par with the international players.
“We are indeed grateful to Avana for providing this opportunity for the students to think the impossible through a wider business exposure in both local and international markets.
“They share the same values as our organisation and we hope that this mutual relationship will be a long-lasting one,” she added.
Avana once again proved to be the trendsetter for e-commerce sector where it was the first in Asia to launch the social commerce via Instagram platform.
Ever since the launch of the social commerce using Facebook platform, Avana is now bringing social commerce to the next level where the local micro merchants and entrepreneurs can now transform Facebook and Instagram from a promotional platform to a transactional platform.
Instead of just a marketing platform, Facebook and Instagram can now be used to automate order taking, helping micro merchants to manage and close the sales deals quickly and systematically.
The “Mentoring Entrepreneurs with Budak Baek by Joe Flizzow and Avana” was also previewed during the event.
Under this programme, entrepreneurs will learn and have real-life day-to- day experience of running an online business and its operations, mentored by Joe.
By the end of the programme, entrepreneurs will be ready to operate their own online businesses and the top performing merchant will be recruited to run Budak Baek, an online business operations by Joe.