Market test for new sandwich


By AVA LAI
  • News
  • Wednesday, 23 Nov 2016

From left: Franchise partners Michael Chin, Joseph Chin, Mary Wong and Sugarbun executive director Raymond Teo launching Borneo Asian outlet in Kuala Lumpur.

KUCHING: Sugarbun is now offering the limited edition Salmon sandwich from now till the end of December.

Sugarbun marketing manager Sophia Ong said the new product was only available in Sarawak for now as they wanted to observe the market response.

“We provide nutritional food suitable for all ages at reasonable price. If the response is good, we will probably introduce it nationwide,” she said during the launching of Salmon sandwich at Sugarbun iCom Square Kuching.

The Salmon sandwich is priced at RM8 each and will be available at all outlets in Sarawak except at the Kuching airport’s.

Sugarbun has also launched its Borneo Asian food outlet in Menara Hap Seng and Ara Damansara, Kuala Lumpur. The concept outlet uses fresh and multi-stall concept with each stall offering specific signatures.

“We don’t just look at fast food, we’re more of casual dining. We decided that it is a good way not just to grab and go but have a full meal with family,” she said.

Ong said the main idea was to have many variety of Borneo delicacy and provided a wide selection of meals to families.

“In a family, children can have broasted chicken while the parents can have claypot chicken, fish and others,” said Ong.

“The reason why it’s called Borneo Asian Food is because the food generally comes from Borneo like the giant garoupa from Lahad Datu, Borneo mackerel and eco fish from Batang Ai,” she said.

Although the emphasis is on Borneo food, there would still be the Sugarbun’s classic broasted chicken offered alongside Sarawak favourites and some Sabah delicacy.

Currently, Sugarbun owns 89 outlets in Sabah and Sarawak with two outlets in Kuala Lumpur. Besides being in rural towns such as Daro, Mukah, Kapit and Saratok, Sugarbun have also expanded its wings to overseas such as in Brunei Darussalem, Bangladesh and Australia.

Sugarbun will be celebrating its 38th anniversary of offering wholesome food next year. Promotions and rewards for customer are ensured for the upcoming celebration.

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