Visa launches app-based airport privilege programme


  • News
  • Friday, 26 Aug 2016

Visas new airport privilege programme is app-driven.

VISA has announced the launch of its app-based “Visa airport companion” programme, the first of its kind in Asia Pacific offering cardholders a complete airport experience via a digitally integrated mobile platform.  

The Visa airport companion programme is a comprehensive digital solution to create a unique and seamless “total airport experience” for Visa cardholders. It allows them to gain access to exclusive privileges and discounts to amenities and services at the airport such as lounges, restaurants, spas, retail, limousines and meet-and-greet services.

The platform includes in-app payment, card verification, smart recommendations and push notifications.

To this end, Visa has signed a partnership with DragonPass, one of the fastest-growing lounge providers in the world.

Senior vice-president and products (Asia Pacific) head TS Anil said airports were fast becoming commerce hubs, with growing number of travellers, retail stores and spend.

“About 7.5 billion people are expected to pass through an airport in 2019 with expected sales of about USD60bil (RM240bil) at airports. Besides airport lounges, F&B establishments are most frequented across all traveller segments, followed by shopping. Visa is constantly exploring ways in which to stay ahead of the curve in bringing value to our cardholders.

“Visa airport companion programme provides Visa cardholders a one-stop shop to enjoy the various offerings on a digital platform,” he stressed.

DragonPass chairman Kehui Cai said the company was excited to be Visa’s strategic partner to offer Visa customers exclusive access and privileges across a full suite of amenities and services in airports globally.

“Our programme aims to address every travellers’ touchpoint to ensure a seamless and significantly more enjoyable travel experience, driving enhanced customer satisfaction and loyalty,” he said.

The Visa airport companion programme includes the following advantages:

A total airport experience: In the past, offerings were provided by different service providers through various platforms such as physical cards, telephones, online booking etc. Now, all these offerings are available on a single digital platform.

Digitally integrated mobile platform: The Visa programme comes with a mobile app that lets cardholders manage their membership, make payments, receive smart recommendations, or simply enjoy the airport services at the touch of a button. Visa APIs are integrated into the mobile platform to allow seamless verification on card and programme eligibility.

Meanwhile, the modular digital platform provides card issuers the ability to scale and select service modules to meet varying card propositions or tactical campaigns. The programme is fully customisable and allows issuers to tailor programmes for individual cardholder level.

The app is also customisable, and can be co-branded or white-labelled.

As an introductory offering, Visa Infinite cardholders can enjoy a complimentary membership until May 31, 2017, whereby they can enjoy up to 20% discount at 200 dining outlets in key Asia Pacific airports and discounts to purchase single lounge passes.

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Metro , Central Region , Visa , airport privilege

   

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