MERCEDES-BENZ Malaysia Sdn Bhd completed the first half of 2016 with another record-breaking performance.
Delivering a total of 6,017 cars over a six-month period ending June 2016, the premium German marque registered double-digit growth of 17% compared to the same period last year.
Because of this, Mercedes-Benz Malaysia retained its position as the leading premium brand in Malaysia, with year-to-date June market share of 2.5%, maintaining record unit sales for the 16th consecutive month.
In addition, Mercedes-Benz Malaysia achieved a new milestone last month, recording its best ever month with a total of 1,203 cars sold, and recording its best ever quarter with a total of 3,359 cars sold.
The Mercedes-Benz Malaysia service network serviced a record 52,700 cars during the first half of the year, an increase of 18% compared to the same period last year.
Notwithstanding the significant increase in vehicle service, Mercedes-Benz Malaysia achieved its best Customer Satisfaction Index (CSI) After Sales rating in history and achieved a leadership position in the competitor benchmark study.
“Mercedes-Benz Malaysia remains focused on providing the best products and services to the Malaysian market, and we will continue to deliver excellent service to all our discerning customers,” said Mercedes-Benz Malaysia president and chief executive officer Dr Claus Weidner.
He explained that Mercedes-Benz Malaysia continues to concentrate efforts on key customer touchpoints through its expansive authorised dealer network to enhance the retail experience and customer service.
Towards this end, Mercedes-Benz Malaysia and Cycle & Carriage Bintang launched two revamped Autohauses during the first quarter of 2016.
The company also upgraded the Cycle & Carriage Bintang Autohauses in Petaling Jaya, Selangor and George Town, Penang, featuring upgraded showrooms and customer lounges, which took a total investment of RM11mil.
In the same quarter, Mercedes-Benz Malaysia and Cycle & Carriage Bintang also introduced the all-new Mercedes-Benz City Store at TREC in Kuala Lumpur, a fresh new concept in the automotive retail experience which involved an investment of RM4.3mil.
Subsequently, in the second quarter of 2016, Mercedes-Benz Malaysia unveiled the first Mercedes-Benz City Service by Hap Seng Star. Involving an investment of RM7mil, the first full-fledged 3S facility in the heart of Kuala Lumpur provides an unparalleled retail experience and after-sales convenience for customers located within the city.
The Mercedes-Benz City Service offers the newly introduced Mercedes-Benz Service Differentiation; The Star Lounge, Premier Express Service, Drop & Go, and Door to Door Service.
In view of the remarkable growth in unit sales, Mercedes-Benz Malaysia continues to invest RM3mil annually in its Apprentice Training Centre (ATC) to produce sufficient world-class technicians to deliver unparalleled customer service.
To-date, more than 770 highly-skilled technicians have graduated from ATC.
In conjunction with the unveiling of the Proven Exclusivity Centre at the Hap Seng Star Balakong Autohaus, Mercedes-Benz Malaysia re-emphasised Proven Exclusivity by Mercedes-Benz, a programme offering certified pre-owned Mercedes-Benz cars with uncompromised quality, value and assurance to customers. With Proven Exclusivity, Mercedes-Benz Malaysia aims to reach out to a new market segment of buyers and further extending its portfolio.
Mercedes-Benz Services Malaysia (MBSM) also provides in-house financing services to meet customers’ needs.
In the first half of 2016, four out of every 10 cars sold by Mercedes-Benz Malaysia were financed and insured via Mercedes-Benz Services Malaysia, servicing a portfolio of more than RM1.5bil.
In the second quarter, Mercedes-Benz Malaysia introduced the Mercedes-Benz C-Class Coupé in three variant forms, and the Mercedes-Benz E-Class in four variants.
Mercedes-Benz Malaysia sales and marketing, passenger cars vice-president Mark Raine attributed the best-ever second quarter and first half of 2016 to a successful product strategy, while maintaining focus on providing a superlative experience.
“We are proud to have set new milestones in 2016. The key to our success is the combination of a comprehensive product range, a strong dealer network, and customer-centric strategies in delivering the Best Customer Experience.
“With the launch of our new SUVs, the C-Class and the E-Class, we are confident to continue this growth path,” he said.
Mercedes-Benz Malaysia’s locally-produced limousines surpassed the previous record set in the first half of 2015, posting a 9% growth with sales of 4,146 units. The ever-popular C-Class led this segment with sales of 2,534 units, marking a 130% growth.
The flagship S-Class posted 549 vehicles sales, while 1,063 units of the E-Class were delivered to customers in the first half of 2016.
“With the recent launch of the new E-Class, we expect the locally-produced limousines to maintain its growth momentum,” Raine added.