COMPUTERASIA Sdn Bhd (CompAsia) is set to impact the consumer electronics market in the Philippines with the opening of a newly-built refurbishing facility in Manila.
Set up in 2012 to reinvigorate the IT Asset Disposition (ITAD) industry, CompAsia operated its first facility in Petaling Jaya in 2012 to undertake secure data removal, repair, rebuild, refurbish and re-market used consumer electronics such as laptops, desktops, servers, PC monitors, tablets and smartphones.
The refurbished machines and devices are sold directly to consumers via its online retail store and distribution channels located nationwide.
To-date, CompAsia has expanded to Singapore and the Philippines in its efforts to become one of Asia’s leading suppliers of professionally-refurbished IT and telecommunications equipment.
“Our Philippines’ move can help consolidate our regional strategy which is to expand into international markets to become a leading ITAD provider in Asia,” said CompAsia founder and chief executive officer Julius Lim.
“The new refurbishing facility in the Philippines is custom-built like our Malaysian facility to undertake comprehensive ITAD and refurbishing services such as secure data removal in compliance with global standards for data cleansing and environmental regulations.
“We also undertake diagnostic and quality assurance tests to ensure that the refurbished consumer devices and PCs are thoroughly evaluated and restored under similar stringent quality standards to make them fully functional and ready to be sold at a much more affordable price compared to a new one of similar make.
“Our professionally refurbished machines and devices come with warranties ranging from one to three years.
“Our aim is to push up the standards of ITAD services and the refurbishing industry sector in the Philippines too,” said Lim.
CompAsia also announced its collaborative effort with Versatech International Phl, an IT distribution company in the Philippines, to help consolidate and capture the Filipino secondary or used market for consumer electronics.
“We are aligning with Versatech International which has the necessary established distribution channels and a deep understanding of the secondary consumer electronics market there.
“This collaboration will strategically expand our regional footprints and capabilities in this fast growing market Asia-wide.
“Versatech will provide the right depth and expertise to effectively market CompAsia products to consumers.
“Our ultimate goal is to deliver optimal customer experience for CompAsia’s refurbished products,” said Versatech International managing director Stephen Yu.
Lim said the second-hand consumer devices market was driven by the growth of the new consumer devices market.
“This secondary market is expected to be trending up as market research company Gartner has projected worldwide market for refurbished smartphones to grow to 120 million units by 2017 (US$14bil/RM54bil revenue),” he added.
“Deloitte Global predicts a total of 1.6 billion smartphones to be sold in 2016. The used smartphone market in Malaysia is also set to explode.
“In the first half of 2015 alone, a total of 4.8 million units of smartphones were shipped in Malaysia, and about 10% of these new ones are expected to be reused.
“The annual sales of these new smartphones have been fuelling the growth of the used market here, and it is bigger than many may have realised. Bearing in mind 80% of the country’s population are smartphone users, there is no doubt the Malaysian secondary market for smartphones is showing no sign of slowing down,” Lim said.
However, Lim added that CompAsia is not only focusing on recovering value in IT assets.
The company intends to champion a green IT strategy that promotes extending the life cycle of consumer electronics.
“Our customers are not only price-conscious, but they are also concerned about how their buying and usage behaviour can help reduce carbon footprints and its impact on the environment.
“We believe an easy, cheap and environmentally-friendly way to recycle PCs and consumer devices is to simply reuse them instead of discarding and adding them to the growing mound of computer equipment waste.
“We strongly feel reusing them is a great technology choice that can help reduce the overall impact on the environment,” Lim emphasised.