E-COMMERCE marketplace Shopee has committed RM1mil to nurture and empower mothers to be entrepreneurs (also known as mompreneurs).
As a first step, Shopee will be extending its free shipping programme to July to encourage these mompreneurs to expand their business.
Mompreneurs will be educated about e-commerce via Shopee University as well as online and offline marketing campaigns to help them sell their products over Shopee.
Shopee, which has over one million users in Malaysia, said to date, more than 20,000 sellers have signed up with the company since the launch of its free shipping programme in collaboration with Pos Malaysia.
A substantial number of sellers on the programme has seen an increase of two to three times their daily orders while some have seen an increase of up to ten times.
Through the sale of products like cosmetics, fashion, household and baby supplies, these mompreneurs are now given the chance to increase their disposable income.
“Thanks to Shopee, I can take care of my babies while earning extra income. My business has also expanded into the East Malaysian market,” said Cocaby owner Alya Essya, one of Shopee’s mompreneurs.
The encouraging results spurred the company to allocate RM1mil to further groom mompreneurs, said Shopee regional managing director Ian Ho.
There are three barriers that mompreneurs face in starting their online businesses – high costs, insufficient knowledge on how to sell online and lack of marketing exposure, said Ho.
“We aim to have 10,000 mompreneurs selling on Shopee by the end of the year,” added Ho.
To kickstart this initiative, Shopee will be launching its Mighty Moms Challenge where 20 mompreneurs would first be educated in Shopee University and then compete amongst themselves to be the top seller in Shopee.
Cash prizes would be given to the winners to help them grow their business.
In line with Shopee’s ongoing efforts to empower the community, participants would include mompreneurs from the Women’s Aid Organisation (WAO) -- a non-profit organisation in Malaysia for women survivors of domestic violence and their children.