Batique Sdn Bhd founder Mohd Said Bani C.M Din, 50, said when he was away in the UK in 1985 to study and practice law, he had read about Malaysian culture in the libraries there.
“People today are very into technology and gadgets.
“Interest in cultural activities are no longer the in thing, and the concern is that apart from losing the unique culture, people also lose their identity and good practices,” he told Metrobiz.
He was aware that such a thing could not be forced and lecturing people about the importance of culture is the least effective way to do it.
Thus he got the inspiration of using batik to remind people of one of the unique cultural elements in Malaysia.
In 2015, although he was busy running a public relations firm, Mohd Said established Batique with RM500,000 capital and eight staff in an office in SS17, Subang Jaya.
Starting with batik-designed prayer mats for Muslims, he said they sold them to corporates and tour agents who arranged pilgrimage packages.
“Eventually, companies ordered these prayer mats as premium corporate gifts,” he said, adding that they also marketed the product online and had sold over 10,000 pieces to date.
Subsequently, they went on to do baju kurung and long sleeve shirts for men this year.
Priced from RM200 to RM1,000 a piece, he said there were instances when clients bought the batik fabric before it was sewn into a baju kurung as they wanted to use if for other purposes.
“When I have an inspiration, I brainstorm with my designers on the motif and design that would make for a beautiful dress,” he said.
Apart from that, they also produce customised designs for hotels such as pillow cases and plans to produce designs for hotel slippers and cushion covers.
Moving forward, Mohd Said Bani, who had previously served with the Foreign Ministry as an administration and diplomatic officer said he was looking forward to export these customised designs to the Middle East in the near future.