Need for better WiFi networks in stores

People using their mobile devices in a shopping centre in Bangkok. Retail stores in Malaysia can use technology to determine the flow of customer traffic, analyse conversion rates and research dwell times in the stores. – AFP

TO RESPOND to the ever-present online shopping alternative, major retailers in Malaysia should address the needs of today’s connected shoppers by offering WiFi networks in their stores and, at the same time, build consumer intelligence that could be used to their advantage, said network security company Fortinet.

“Every smartphone is equipped with ways to connect to WiFi,” said Fortinet Malaysia country manager Michelle Ong.