With new opportunities that the Internet of Things (IoT) bring, SAS Malaysia says it will be strengthening its offerings in the cloud, mobile and IoT spaces to grow its presence in the local market.
SAS already holds a 33.3% share of the advanced and predictive analytics market, according to a recent report by IT market research firm IDC.
The company was also positioned highest in “ability to execute” in Gartner’s February 2016 Magic Quadrant for Advanced Analytics Platforms report.
“Data analytics has grown and evolved to become one of the most important technologies for many industries today.
As the leader in analytics, we want to continue to be the company people turn to for unrivalled expertise and solutions when it matters most,” said SAS Malaysia managing director Andrew Tan.
“SAS has been present in Malaysia for 30 years but the charter and commitment to both our customers and employees remain unchanged,” he said.
He noted that SAS Cloud Analytics was already used by customers in more than 70 countries and the company was already a strong player in advancements like smart cities, driven by IoT technologies.
Last year, SAS Malaysia recorded a 32% growth in new software sales with a total operating revenue of RM73mil, of which RM54mil was from software sales. This was due to growing customer demand for risk, fraud and customer intelligence analytics.
The top growth drivers of SAS Malaysia’s revenue last year came from new areas such as capital projection, stress testing and international financial reporting standards (IFRS) for large financial institutions, as well as operation and production cost optimisation for the oil-and-gas sector.
Globally, SAS posted US$3.16bil in total operating revenue, up 6.4% over 2014.
The company said it planned to continue delivering innovation in cloud analytics and analytics-as-a-service, BI/data visualization, data management, customer intelligence, fraud detection, security intelligence solutions and risk management.
Globally, the company will be expanding by adding sales staff and creating new customer contact centres in Dublin and the Asia Pacific region.
SAS’ capabilities span a wide set of analytics offerings, including customer intelligence software for telcos and solutions to identify potential failures in the production process for manufacturing companies.
According to SAS, a cornerstone to its Malaysian operation’s uninterrupted revenue growth and profitability was down to the company’s workplace culture.
SAS Malaysia was one of the companies from 250 nominations in the country to win a Best Companies to Work for in Asia Award 2015, which was organised by HR Asia.
It has won this award for three years consecutively.
“Having a truly integrated, happy customer experience starts with the employees. SAS’ software changes peoples’ lives for the better and our employees can see that the work they do makes a difference.
“My job is to provide an environment where they stay enthusiastic and proud of what they do. When our employees are happy, our customers are too”, Tan said.