Seize the halal opportunity

Malaysia has the expertise in the halal industry but must now translate it into economic returns, says Jamil.

Only 20% of global demand for halal product is met at the moment, and Malaysia — a leader in this segment — must capitalise fully on its expertise by consolidating the many players in the field, reports JOY LEE.

TO BE sure, the halal industry is a growing market. Last year, Malaysia’s halal export grew 4.6% to RM39.41bil.