OPPORTUNITY is a-knocking on the doors of small businesses with the explosive rise in smartphone usage and the availability of a wide range of apps which allow even small companies the chance to compete and grow.
With this in mind, the Selangor state government’s investment arm, Invest Selangor – through the Selangor Information Technology and E-Commerce Centre (Sitec) – wants to develop Selangor as the regional trading hub for e-commerce and to help lift the startup eco-system.
Datuk Theng Chang Khim, Selangor state excutive councillor in charge of investments and chairman of Sitec, said SMEs in the state must embrace e-commerce to widen their market in a borderless world through apps.
According to Nielsen report, Malaysia boasts 80% of smartphone adoption and over a third of users surveyed said a phone was the only connected device for going online.
As such, small and medium enterprises are poised to gain through the accelerated adoption of this new technology, which is creating a more level playing ground for them. Today, even companies with limited resource can reach customers effectively, without even having to leave their home, via the smartphone.
Capitalising on mobile apps will see SMEs and startup brands being visible through everyone’s hand device.
“The Selangor government wants to help 100 SMEs in the state to go online by providing e-commerce education and training and to help sell on online platforms and mobile applications,” Theng said.
Under the programme Apps-100, Sitec will develop 100 Apps to assist SME merchants to accelerate adapting to e-commerce and to sell online.
“So far, Sitec has created platforms for 15 Apps for businessmen and the rest will be created in batches according to the needs of the businesses. Other than businesses, Sitec also has created 20 apps for the state government agencies that include investment, tourism information and education,” he added.
Theng added that the state aimed to build a “Selangor mobile community” with a group of mobile apps dedicated to Selangor.
“Our venture in mobile Apps will make it easier for Selangor residents and investors to access to the information through their mobile devices. It will definitely encourage engagement between the public as well as the relevant state agencies,” he said.
Sitec professional development team will help SMEs to design, develop, test and airlift the App.