It all started because of his love for the classic baju Melayu in the cekak musang style. That led theatre actor, scriptwriter and lyricist Abie Abdullah to design shirts that riffed off the traditional Malay wear with mandarin-like collar in 2014.
He put in RM3,000, ordered cotton fabric from Bangkok and had local tailors sew his designs, which came in polka dots and chequered prints. Abie then put his first experimental 150 shirts up for sale. They sold out within two weeks.
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