Free and easy

  • News
  • Monday, 29 Jun 2015

They say theres no such thing as a free lunch, but there are some handy free tools that entrepreneurs can download and use for their business.

As an entrepreneur, one of your main concerns is overheads; even more so if you’re just starting out.

You need to find ways to keep your costs low and profits high. SMEBiz looks at some free tools that entrepreneurs can use in the course of doing business while still looking professional.


Gmail is what you should be using for email. If you’re not, then head on over and sign up quick.

It comes with calendar, reader, spreadsheets and documents. You can easily integrate the calendar with whatever you are doing or sync with your phone. And if you want to keep track of your favourite blog or news site, you can use Google reader.

With documents, you can adjust the privacy level. If it’s set to “private”, only you can see it; if it’s “visible”, then only a select group of team members may access it; if it’s made “public”, then everyone on the web or only those with a link to the document can see it.

It’s great for those working on multiple projects.


No, you don’t get a monkey to fetch your mail, but that’s not a bad idea either. Offering one of the most generous free plans in the industry, MailChimp has a great platform and makes creating and analysing email campaigns really easy.

Using interactive graphs, MailChimp allows you to easily view activity associated with your emails.

The software also provides a mobile application for mobile device and it integrates with Google Analytics, which provides additional insight into your campaigns. This would help you reach the right audience.

Google Alerts

Another fantastic tool by Google. Everybody knows that Google has eyes and ears on everything, so why not make them work for you?

A really powerful tool to keep track of trends, interesting topics, or anything really new that appears on the web, Google Alerts lets you keep track of how often people are talking about you, your product or your company on the web and what they’re saying.

You can also stay up-to-date with what is happening in your industry or in your community. In addition, it allows you to keep tabs on your competitors. If you need more than just one tool, you can also check out Talkwalker Alerts and Mention.


One of the largest online payment processors in the world, PayPal rose to prominence through its partnership with Ebay. Today, online merchants all across the Internet accept PayPal as one of their methods of payment.

Customers feel more comfortable paying with PayPal as they don’t need to worry about hackers downloading account data from an online merchant.

The PayPal iPhone app also makes it easy to shop online and transfer money wherever you may be. If you meet a contractor or a supplier you need to pay while out on the town, just bump iPhones and make your transfer.

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