Simple explanation: Carmazzi says branding isn’t just for large companies.
Many people don’t fully understand what a brand is, but those who attended the Global Branding Awards 2015 earlier this month surely learnt more about it.
Leadership guru Arthur Carmazzi got the audience thinking when he asked them to look at the person next to them and tell the person next to them what their first impression was.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
